Three companies, one team
OMNIA GROUP is a group of three Prague-based marketing companies. We plan and buy media, build performance campaigns, shoot and design. Experience on a small market mostly means knowing where things usually go wrong.
- 24
- years on the market
- 15
- people in the core team
- 30
- services under one roof
- 23
- brands we work with
How the group came about
It started with production
The group started as a production company. Shooting and photography are disciplines where craft shows immediately — the shot is either usable or it is not. That is where the working method came from, and it still holds: agree what has to exist before anyone starts.
Media buying got its own company
Media buying has a different economy from production. It handles other people’s money in large volumes, is charged as a percentage of the budget, and rests on relationships built over years. Keeping it in the same company as the shooting meant mixing two very different kinds of accountability — and the client stopped seeing exactly what they were paying for.
Performance got its own company
Performance campaigns run on a monthly retainer, rest on the client’s data and are measured by return. That is a third economy and a third kind of contract. The youngest company exists so that performance does not have to hide inside a media commission.
A group is three companies, not three teams
The split is legal and accounting, not personnel. The core team is 15 people and they share one office. When several large projects land at once, there is no reserve to reach for — and saying so is more honest than promising a deadline that will not hold.
How the group is structured
- 01
Runs performance and digital marketing. Retail media, PPC, measurement and content — steered by business numbers, not clicks.omniamedia.cz - 02
Shoots commercials, corporate films and product photography. From script to final export in the formats the campaign needs.omniaproduction.cz - 03
Buys media space and runs communication with the press. Television, radio, print and out-of-home — where price is negotiated and the rate card is only the opening bid.omniapr.cz
How we approach the work
We say the uncomfortable part
When the budget does not match the brief, or the product will not hold up on the market, we say so at the start. That is cheaper for both sides than finding out after three months.
We do not try to sell everything
Many clients leave with a smaller scope than they arrived with. Selling a service that does not address the brief comes back as a lost client. That holds inside the group too — when one company is enough, we do not involve the other two.
Numbers are not dressed up
The report includes what did not work. A report where everything is always excellent stops being read within six months.
Clients take their own with them
Accounts, data and source files belong to the client. Holding them hostage is a way of retaining business we dislike from the receiving end too.
One person owns the result
Inside the group every engagement has one person accountable for it, regardless of how many companies contribute. It is not the client’s job to check whether they passed materials between themselves.
The team
The core team is 15 people across all three companies — from media buying through online marketing to production and design. The people you deal with are the people who do the work.
Tell us what you need.
We reply within one business day. The first consultation is free and non-binding.