OMNIA PR
OMNIA PR is the youngest company in the group, created so that media buying has a company of its own. It is the discipline where experience shows fastest: rate-card pricing is only the opening position, and the gap between a well and a poorly bought campaign is routinely tens of percent of the budget. The same company also covers the media work that is not bought — press office, bylined articles and crisis communication.
What it delivers
- Media plan broken down by channel, period and reach
- Buying television airtime including sponsorship and special formats
- Radio, print and out-of-home
- Negotiating terms and rates with media representatives
- Booking space and tracking material delivery deadlines
- Post-buy analysis — what actually ran, and at what cost
- Media relations, press office and crisis communication
Why media buying got its own company
Media buying has a different economy from the rest of marketing. It handles other people’s money in large volumes, is charged as a percentage of the budget, and rests on relationships with media representatives built over years. Folding it into one company with performance campaigns or production means folding together very different kinds of accountability.
A separate company has one more advantage, one you only notice during negotiation: the client sees how much goes to media and how much to the agency. The commission is stated in the contract, not hidden inside the price of media space.
A small market, long relationships
The Czech media market is small and relationships carry weight in it. That mostly means knowing where there is room for a bonus, when a package is worth buying and when it pays to go after individual placements instead — and what happens when campaign timing shifts at the last minute.
That knowledge cannot be bought or read up on. It is the only reason an advertiser with an annual budget in the millions needs a media agency rather than a booking system.
The post-buy is the client’s safeguard
After the campaign ends we compare the plan against reality — which spots ran, at what times, with what reach. Deviations are settled through compensation, not silence.
Agencies often skip this step because it adds nothing to revenue. It is, however, the only place where you verify that the client got what they paid for.
Services it delivers
Media strategy and buying
A media plan with reach and cost-per-contact estimates, negotiation of space with media owners, and a post-campaign check that what was ordered actually ran.
Read more →17Television and video
Spots, programme sponsorship and product placement — from choosing stations and the buying audience to verifying delivery in viewing data.
Read more →18Radio
Spots, slot sponsorship and competitions on national and regional stations — with delivery verified against station logs.
Read more →19Press
Display ads, advertorials and supplements in national, regional and trade titles — deadlines watched and issues checked.
Read more →20Out-of-home and cinema
Billboards, transit advertising, digital screens and cinema — specific sites chosen, posting coordinated and verified by photographs.
Read more →25Media relations and press office
Press releases, answers to journalists’ questions and long-term relationships with newsrooms — so that coverage is factual, timely and based on your own materials.
Read more →26Bylined articles and interviews
Bylined articles, commentary and interviews with your people in editorial space — built on expertise, not on advertising.
Read more →27Press events and product launches
Press conferences, one-to-one briefings and product launches — run so that journalists leave with a story, not just a goody bag.
Read more →28Crisis communication
A crisis manual, scenarios and spokesperson training in advance — and fast, truthful communication when something happens.
Read more →29Influencer relations
Long-term relationships with creators, ambassador partnerships and product seeding — chosen by audience and credibility, not by follower count.
Read more →30Media monitoring and evaluation
What is written about you and your competitors, where, in what tone and with which messages — and what follows from it.
Read more →Identification and contact
- Not yet on the commercial register
- Nová 276, Netvořice, 257 44
The company is being founded. Until it is entered on the commercial register, you contract with one of the group’s existing companies — we say in advance which one and why.
Other companies in the group
- 01 — performance and digital marketingOMNIA MEDIARuns performance and digital marketing. Retail media, PPC, measurement and content — steered by business numbers, not clicks.omniamedia.cz
- 02 — video and photo productionOMNIA PRODUCTIONShoots commercials, corporate films and product photography. From script to final export in the formats the campaign needs.omniaproduction.cz