OMNIA MEDIA
OMNIA MEDIA is the group’s performance and digital agency. The name is inherited from the time when media buying ran under it as well; that now has a company of its own. What remains is the work whose result can be counted: retail media, performance campaigns, measurement, content and websites.
What it delivers
- Retail media — Alza Ads, Heureka, Rohlík Ads and product feeds
- Performance campaigns in search, on social platforms and programmatically
- Analytics and measurement including server-side conversion tracking
- Social media, content and email marketing
- Websites, creative and design
The name stayed, the work moved
For a long time, everything ran under OMNIA MEDIA: buying media space, performance campaigns and design alike. As the group split up, media buying got a company of its own and MEDIA stayed with the work that can be counted — performance, data and content.
We deliberately did not change the name. Clients have worked under it for years, and renaming a company because of an internal reorganisation is a cost borne mostly by the client — a new contract, new billing details, new contacts.
Measurement first, campaign second
A campaign launched on top of broken tracking is an expensive experiment in the dark. Conversions get counted twice, attributed to the wrong channel, or measure something other than revenue — and the report then describes a world that does not exist.
So the first technical step is always measurement, not the campaign. For e-commerce that means passing order value and margin. For services it means separating an inquiry, a qualified inquiry and a signed contract, because the gap between them is routinely tenfold.
Advertising next to the shopping cart
Retail media is the fastest-growing part of digital advertising, for a simple reason: the ad appears to someone who already has their wallet out. The path from impression to purchase is shorter than anywhere else.
It is also a discipline where feed quality decides performance more than campaign settings do. Dull work with titles, categories and attributes affects the result more than bidding strategy does.
Services it delivers
Retail media and product advertising
Advertising where people already shop — Alza, Heureka, Rohlík. Plus the feed and product listings a campaign has nothing to stand on without.
Read more →02Performance marketing
PPC in search, on social platforms and programmatically. Managed against business numbers, not clicks.
Read more →03In-store marketing and sales support
Materials for the point of sale — from design through production to installation in branches and chains.
Read more →04Local and platform marketing
Map and booking-platform profiles plus systematic review management. For venues, these decide occupancy as much as advertising does.
Read more →05Analytics, measurement and reporting
Measurement that matches the accounts, and reporting you can read daily instead of once a month.
Read more →06AI search visibility
Optimising so language assistants cite the brand. Still an open field on the Czech market.
Read more →07Analysis and strategic documents
Pricing and competitor analysis, potential studies, economic models. Material for a decision, not a marketing report.
Read more →08Social media and content
Profile management, copywriting and creator partnerships. Builds a community rather than filling a content calendar.
Read more →09Creative and design
Visuals for campaigns and social, print, and photo and video production — consistent with how the brand looks elsewhere.
Read more →10Websites
Building, redesigning and maintaining websites — and steadily raising the conversion share of traffic you already pay for.
Read more →11Email and retention marketing
Automation, newsletters and reactivation. Margins beat acquisition, because you are not paying for reach.
Read more →12Strategy and consulting
Communications and marketing strategy, an annual plan and advice — with no follow-on engagement attached.
Read more →13An outsourced role in your team
An outsourced brand manager or an entire marketing department — a role hired instead of an employee.
Read more →14OTA platforms and experience distribution
Selling experiences and tickets through Viator, GetYourGuide and others — from platform integration to shifting bookings to your own channel.
Read more →15Regulatory compliance in marketing
Assessing advertising claims for food supplements, cosmetics and healthcare under EU and national law.
Read more →Work it contributed to
Recruitment advertising to strengthen regional teams
A recruitment campaign targeted by the catchment area of each site rather than by administrative region.
Read more →CZ.BASKETBALL · 2024—2026Performance campaigns on social media and Google
Campaigns run at the pace of a sports season, where the brief changes day to day.
Read more →Sun Wave Pharma · 2024—2026Performance and brand across the Czech and Slovak markets
Combining performance campaigns with long-term brand building in two countries.
Read more →Identification and contact
- OMNIA MEDIA, s.r.o.
- 24193267
- 2012-01-07
- CZ24193267
- Nová 276, Netvořice, 257 44
Registered in the Commercial Register maintained by the Municipal Court in Prague.
Other companies in the group
- 02 — video and photo productionOMNIA PRODUCTIONShoots commercials, corporate films and product photography. From script to final export in the formats the campaign needs.omniaproduction.cz
- 03 — media buying and PROMNIA PRBuys media space and runs communication with the press. Television, radio, print and out-of-home — where price is negotiated and the rate card is only the opening bid.omniapr.cz