Press events and product launches
A press conference is the most expensive way to say something that would fit in an email. It makes sense only when a journalist needs to see, handle or ask — a product launch, an opening, or a subject that raises questions. In every other case a one-to-one briefing costs less and produces better coverage.
What we deliver
- Choosing the format: conference, briefings, product demo or press trip
- A date checked against other industry events and editorial deadlines
- Invitations, confirmations and looking after journalists on the day
- Press materials and photography ready for immediate use
- Spokesperson preparation, including rehearsing the questions that will come
- Follow-up with those who did not attend, and evaluation of the coverage
Who delivers it within the group
This service is led by OMNIA PR. You contract with that company and it invoices you — OMNIA GROUP is a brand umbrella, not an entity you could contract with.
The date matters more than the programme
An event called on a day when the industry has something else on, or when the dailies are closing, loses half its attendance regardless of how good the content is. A journalist cannot be in two places.
So the date is checked against the industry calendar before the invitation is printed. Mid-week mornings tend to be the best choice: the newsroom can still file that day, which for a news story is the difference between running and not.
Materials have to be usable immediately
A journalist leaves an event with an hour to write. Whatever is not in usable form does not make the article — and a three-megabyte photograph in a password-protected archive is as useless as none.
So materials are prepared for immediate use: the release as text, not a PDF; photographs at web and print resolution; names and titles spelled correctly. It is a detail that decides whether a quote gets copied accurately.
Frequently asked
- How many journalists turn up?
- For an industry subject, a handful; for something of national interest, dozens. But the count is not the measure — five journalists from titles your audience reads beats twenty from whom nobody files. So we target a list, not a room.
- Is it worth giving journalists gifts?
- A sample of the product being written about, yes — without it the writing cannot be concrete. Anything beyond that, no: many newsrooms have internal rules against it, and a relationship built on gifts ends the moment they do.
Related services
Media relations and press office
Press releases, answers to journalists’ questions and long-term relationships with newsrooms — so that coverage is factual, timely and based on your own materials.
Read more →22Photography
Advertising, product, event and portrait photography — with crops for every format from the same frame and exports for web and print.
Read more →21Video production
Commercials, product, corporate and event video — from script and storyboard to cutdowns in the lengths media actually buy.
Read more →