Frequently asked questions
The questions we get most often, including the awkward ones. If your answer is not here, just ask.
Working together
- How much does working with you cost?
- It depends on scope. Managing performance campaigns is typically a monthly retainer from CZK 15,000; one-off projects such as a shoot or an identity are quoted as a fixed price against the brief. Media buying is charged as a percentage of the media budget, always known upfront and stated in the contract. You get a price after the first consultation, which is free.
- Do you have a minimum budget?
- We have no hard floor, but for performance campaigns in competitive sectors, below roughly CZK 20,000 in monthly media spend it is hard to gather enough data to steer the campaign. We say so at the start, not after three months. For narrow niches or one-off projects, considerably less can work.
- Who owns the ad accounts and data?
- Always the client. We build campaigns in your accounts, where we hold manager access. When the engagement ends, the full history, data and source files stay with you. Without them a new manager would start from zero and you would lose months of accumulated algorithmic learning.
- Do you take over campaigns from another agency?
- Yes, it is a common situation. We start with an audit of the existing accounts and tracking — only then do we know what can be kept and what needs rebuilding. Running campaigns with good history are usually left in place, because scrapping them would throw away accumulated data. You get the audit even if you decide not to proceed.
- Do you work with clients outside Prague?
- Yes. Our office is in Prague-Chodov, but many clients are based in the regions and a share of our projects are regional campaigns specifically. Day-to-day work runs online; for shoots and important meetings we travel to the client.
Results
- How soon will we see results?
- For performance campaigns, first data within two to three weeks and stable performance after roughly two months — that is what the algorithms need to learn. For content and SEO, first movement in search appears within six to twelve weeks, with stable positions on competitive topics closer to six months. Brand building is measured in quarters, not weeks.
- Do you guarantee specific results?
- No, and no serious agency does. A campaign result depends on things outside the agency — product price, competition, season, or the sales team’s capacity. What we do guarantee is the method: a budget known upfront, measurement in place before launch, monthly reporting in business language, and a post-buy analysis on media campaigns. Anyone guaranteeing a result usually defines it so they always meet it.
- How often and in what form do you report?
- Monthly as standard, weekly on larger campaigns. Reports are written in business language — cost per acquisition, return, the split between branded and non-branded search — not as a dump of metrics from the ad platform. They always include what did not work and what we are doing about it.
Contract
- How long is the commitment and notice period?
- For long-term campaign management we usually work on an open-ended contract with one month’s notice. We do not tie clients into long commitments — if the relationship is not working, a twelve-month contract will not fix it. For projects with a large upfront investment, such as an identity or a website, terms follow the schedule.
About the group
- Why three companies rather than one?
- Because each has a different economy. Media buying handles other people’s money in large volumes and is charged as a percentage of the budget. Production is project-based, with its own suppliers and a different kind of accountability for the work. Performance marketing runs on a monthly retainer and rests on the client’s data. You can glue them into one company, but at the cost of the client no longer seeing exactly what they pay for. The split exists for a transparent invoice, not for an org chart.
- Which company do I sign the contract with?
- With whichever company delivers the main part of the work. Performance campaigns and digital go through OMNIA MEDIA, a shoot through OMNIA PRODUCTION, buying media space through OMNIA PR. When a brief spans several disciplines, we say upfront what goes through which company and why — and whether you receive one invoice or two. There is no catch: OMNIA GROUP is a brand umbrella, not an entity you could contract with.
- Do I get one invoice, or three?
- It depends on how the engagement is structured. Most often one — a single company leads the project and the others supply it as subcontractors. Sometimes two, typically when the media budget is billed separately from the agency fee; that is more transparent than hiding the commission inside the media price. How many invoices you receive and from whom is part of the proposal, not a surprise after the project ends.
- Do I have to take the whole package, or can I use just one service?
- Just one. Plenty of clients have us shoot a spot and run the campaign themselves; others have in-house production and want only media buying. The group makes sense where seams between suppliers would otherwise appear — not as a condition of working together. If an external supplier is cheaper for the brief, we say so.
- Why do the testimonials mention OMNIA MEDIA?
- Because that work genuinely ran under OMNIA MEDIA — for a long time it also covered work that now belongs to production and to media buying. We do not rewrite the quotes; rewriting someone else’s statement to name a different company is falsification, even when it is a company within the same group. The people who did the work are the same.
Did not find your answer?
Just ask. We answer a specific question specifically, even if it does not turn into an engagement.