Video production
Video usually goes wrong before the shoot, not during it: a script written without regard for where the video will play produces footage from which no fifteen-second version or vertical crop can be cut. So lengths and formats are settled at the start, not in the edit — and one shooting day then yields a set of versions rather than a single film.
What we deliver
- A creative concept and script in the lengths media actually buy
- A storyboard or animatic signed off before the shoot
- The shoot, including casting, locations, props and permits
- Product video with detail of material, finish and operation
- Corporate, recruitment and training video, interviews included
- Event video — a social cut ready next day, plus a longer record
- Music, voiceover, sound mix and subtitles for sound-off playback
- Versions at 30, 20, 15 and 10 seconds plus vertical crops for online
- Delivery to broadcasters’ and cinema distribution specifications
Who delivers it within the group
This service is led by OMNIA PRODUCTION. You contract with that company and it invoices you — OMNIA GROUP is a brand umbrella, not an entity you could contract with.
Cutdowns are planned into the script
A thirty-second spot cannot be shortened to fifteen by trimming the end. The fifteen has its own dramaturgy and needs its own shots — and if nobody thought of it during the shoot, the footage it needs simply does not exist.
So the script accounts from the start for every length the campaign needs, and for the vertical crop. The shoot is framed to keep the key action inside the safe area for both aspect ratios.
One shooting day carries more than usually gets used
The most expensive item in a video is the shooting day: crew, equipment, location and cast are paid for the whole day even if the camera rolls for three hours. So the same day can also yield a product video, short social versions, interviews and a set of photographs — for a fraction of what shooting each separately would cost.
What is needed is decided before the shoot, because every addition changes the lighting, the cast or the schedule. It cannot be arranged afterwards; that is why we ask at the start about things the brief does not yet mention.
Subtitles are not an add-on
Most video on social platforms plays without sound. A video that makes no sense muted was therefore not made for that channel — however good it is otherwise.
So delivery includes subtitles and feature captions burnt into the picture, not just a separate file. Corporate and training videos also get a text version that serves both as a transcript and as content for the website.
Where we applied it
Long-term brand building on social media
Consistent content work that turned an employer into a recognisable brand.
Read more →CZ.BASKETBALL · 2024—2026Performance campaigns on social media and Google
Campaigns run at the pace of a sports season, where the brief changes day to day.
Read more →CZ.BASKETBALL × JAECCO · 2025Introducing the title partner on social media
Announcing a partnership so it makes sense to fans, not only to the partner.
Read more →Healthy Longevity Clinic · 2024—2026Print and production for a longevity clinic
Visual communication that has to read as expert and remain comprehensible.
Read more →Technické služby Benešov · 2025Spots for a municipal organisation’s campaigns
Video for the public sector, where the audience is an entire town and the goal is to explain, not to sell.
Read more →Frequently asked
- How long from brief to finished video?
- For a corporate or product video, three to five weeks: a week for script and approval, the shoot, two to three weeks for post and revisions. A commercial with cast and locations usually adds two weeks. An event cut for social is delivered next day.
- Can we bring our own script?
- Yes. We review it for feasibility and lengths — and if something in it cannot be shot within budget, or no short version can be cut from it, we say so before the shoot rather than after.
Related services
Photography
Advertising, product, event and portrait photography — with crops for every format from the same frame and exports for web and print.
Read more →23Aerial footage
Aerial photography and video of sites, property and events, plus inspection flights over roofs and façades — with flight permissions arranged in advance.
Read more →17Television and video
Spots, programme sponsorship and product placement — from choosing stations and the buying audience to verifying delivery in viewing data.
Read more →